Unique, intriguing photographs from around the world form the basis for Nikon's new online advertising campaign on CNN, to promote their ‘COOLPIX' range of cameras. ‘The Daily Snapshot' appears on the homepage of the international news network's website, http://edition.cnn.com/, inviting viewers to see a pop up gallery of images documenting both the news agenda and everyday life. (Example below)

“A man walks by a poster with an image of ousted Iraqi President Saddam Hussein and a speech balloon reading: "You may generate chaos, don't double-park" in Mexico City . Mexican non-profit association "Muevete por la ciudad" (Move for your city) has launched a courtesy campaign with images of Saddam Hussein and Mother Teresa of Calcutta .”(AFP Photo)

‘The Daily Snapshot' images are selected by CNN editors from a number of news agencies, while the online component of the campaign also features video banner rotations to drive traffic to Nikon's international imaging website, http://nikonimaging.com/global/. 

The campaign is complemented on air with a series of 30 second vignettes to air across CNN International's Europe feed until the end of January 2006. The vignettes are based on the impact of photos and the idea that ‘Sometimes words are just not enough'. 2006 represents the fourth consecutive year that Nikon have advertised on air with CNN.