CNN has launched ‘Digital Biz', a new online initiative in association with Konica Minolta looking at the impact of cutting edge technology on business. ‘Digital Biz' appears on CNN's international website, http://edition.cnn.com/specials/2006/digitalbiz and provides an in-depth look at the world of digital business with news, analysis and features on areas including blogging, personal and business technology and gadgets and even gaming. Within the ‘Digital Biz' section, Konica Minolta's six-month advertising campaign features extensive branding and sponsorship exposure that drives traffic to their own website, The Future is Here, as part of the company's drive to draw attention to their digital business. "This partnership allows Konica Minolta to reach an upscale audience across one of the world's most successful and popular online platforms" said William Hsu, Vice President, CNN Advertising Sales Asia Pacific. "CNN has consistently offered the audience of well-travelled business decision-makers that advertisers seek and we are delighted to work alongside Konica Minolta to this end", he added. "Konica Minolta is delighted to partner with CNN to further understand what the future holds in technology for businesses worldwide. CNN.com is a perfectly targeted platform geared towards the audience we want to capture," says Yuki Kobayashi, General Manager, Corporate Communication & Branding, Konica Minolta. CNN is the world's leading global 24-hour news network and one of the world's most respected and trusted sources for news and information. The CNN brand is available to two billion people via 25 CNN branded TV, internet and mobile services produced by CNN Worldwide, a division of Turner Broadcasting System Inc and a Time Warner company. CNN International is the international directorate of CNN Worldwide and distributes news via 14 services in seven different languages. CNN International can be seen in almost 200 million television households and hotel rooms in more than 200 countries and territories worldwide, including more than 30 million across the Asia Pacific region and online at www.cnn.com/international - ENDS - |
