CNN is to launch an exclusive online motoring initiative in association with Clarion, a leading manufacturer of in-vehicle equipment. The dedicated online report looks at areas including the future and business of automobiles, the technology behind the industry's latest creations, what is hot now and forthcoming trends. The ‘Motoring' special site at http://www.cnn.com/motoring also provides in-depth automobile news, analysis and features from the major car shows. CNN's international website will, in addition, carry a prominent homepage roadblock to kick-off Clarion's extensive branding advertising campaign. "CNN consistently attracts an upscale, affluent audience with diverse interests and motoring is a key passion for many of them. This exciting editorial initiative provides Clarion exposure to this international group across a perfect advertising platform," said William Hsu, Vice President, CNN Advertising Sales Asia Pacific. "Clarion is delighted to enter into this partnership with CNN, which we believe, will bring us one step closer to bringing both our products and message to Clarion's target market," says Hiroyuki Nomura, Officer, General Manager, Sales & Marketing Division, Clarion Co. Ltd. "At the same time, through this partnership, we will be able to provide our existing clients with the specialized information they need to keep up with the latest trends and developments in the automobile industry" CNN is the world's leading global 24-hour news network and one of the world's most respected and trusted sources for news and information. The CNN brand is available to two billion people via 25 CNN branded TV, internet and mobile services produced by CNN Worldwide, a division of Turner Broadcasting System Inc and a Time Warner company. CNN International is the international directorate of CNN Worldwide and distributes news via 14 services in seven different languages. CNN International can be seen in more than 200 million television households and hotel rooms in over 200 countries and territories worldwide, including more than 30 million across the Asia Pacific region and online at www.cnn.com/international Clarion Co., Ltd., headquartered in Tokyo and a consolidated subsidiary of Hitachi Group since 2006, is ranked by Automotive News as one of the top 100 global OEM suppliers. An international leader in car audio and electronics since 1940, Clarion is involved in the research, development, engineering, design, manufacturing, sales and marketing of vehicle entertainment, navigation, communications and security products for the automotive and recreational vehicle environments. Clarion has over 10,000 employees worldwide and 12 factories in 10 countries, with marketing and sales affiliates in Europe, North and South America, Asia and Australia. Clarion is located on the Web at http://www.cnnasiapacific.com/tools/admin/www.clarion.com. - ENDS - CNN Contacts: Clarion Contacts: Chris Dwyer / Evonne Inn Naoki Tahara/ Akiko Uehara|
Tel: (852) 3128 3536 / 3538 Tel: (81) 48 443 0628
Fax: (852) 3128-3939 Email: naoki_tahara@clarion.co.jp
E-mail: chris.dwyer@turner.com akiko_uehara@clarion.co.jp
evonne.inn@turner.com |
