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For Release: 27 April, 2007
Contact: Chris Dwyer
Evonne Inn
Tel: (852) 3128-3536
(852) 3128-3538
Fax: (852) 3128-3939
(852) 3128-3939
Email: chris.dwyer@turner.com
evonne.inn@turner.com

CNN KICKS OFF WITH SUZUKI FOR NEW ONLINE FOOTBALL CAMPAIGN

 

CNN is teaming up with Suzuki Motor Corporation to launch ‘Football Fanzone' - a fully interactive online special where supporters worldwide can come together to share their love of the game.  It is set to become the go-to destination for fans to be truly on the ball, incorporating what is happening on and off football pitches around the world, their own thoughts, images and even videos. 

The Football Fanzone at www.cnn.com/footballfanzone allows users to check out the latest results, tables and other statistics. Features include ‘player of the week' and ‘team of the week', while CNN sports anchor Pedro Pinto's exclusive "Goal Mouth" blog will bring insights from behind the scenes - the scoops, the big interviews and all the gossip.

In addition, fans can submit their pictures and videos as well as commentary which, if selected, will be posted on the site to be shared with millions of fellow fans around the world.  Users can also cast their votes in polls and forums designed to gauge global reaction to hotly debated football issues.

"Football is without question the world's most popular sport and we are delighted to launch this interactive forum in association with Suzuki Motor Corporation for millions of fans around the globe, "said William Hsu, Vice President, CNN Advertising Sales Asia Pacific. "CNN.com continues to lead the field in global online news sites and this new initiative allows Suzuki Motor Corporation perfect reach to our audience who enjoy high disposable incomes and are proven regular purchasers", he added.

Masayoshi Ito, General Manager, America & Europe Motorcycle Marketing dept, Suzuki Motor Corporation said "We also strive to be a market leader in the motorcycles and scooters with a large engine displacement, and are very confident in CNN's ability to reach both our existing and potential customers. The strength of the message is unquestionable and we are delighted to pursue this campaign to promote our exciting Suzuki Motorcycle brand to CNN's audience".

CNN is the world's leading global 24-hour news network and one of the world's most respected and trusted sources for news and information. The CNN brand is available to two billion people via 25 CNN branded TV, internet and mobile services produced by CNN Worldwide, a division of Turner Broadcasting System Inc and a Time Warner company. CNN International is the international directorate of CNN Worldwide and distributes news via 14 services in seven different languages. CNN International can be seen in more than 200 million television households and hotel rooms in over 200 countries and territories worldwide, including more than 30 million across the Asia Pacific region and online at www.cnn.com/international

 

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