In a unique off-air initiative to highlight its week of special environmental programming, CNN has invited well-known contemporary Indian artist Suryakant Lokhande to create a work of art using recycled rubbish.  He created a life-size sculpture of a tiger, pictured left.

A short film documenting the making of the piece is streamed online at CNN's dedicated site www.cnn.com/goinggreen while the physical work of art is on public show at the Institute of Contemporary Indian Art in Mumbai, from June 30 to July 10.  The exhibition then moves to Hong Kong. The initiative is designed to artistically reinforce the need for creative solutions to environmental problems and to drive the message ‘Recycling is a Beautiful Thing".

The regional marketing campaign also features advertisements in daily publications across Asia Pacific including Hong Kong, Malaysia, Australia, India and Singapore, alongside in-store bookshop partnerships in India and Hong Kong.  Online and video banners can also be seen across key websites.

CNN's week of programming "Going Green: Search for Solutions" airing all this week represents the network's most comprehensive assessment to date of environmental threats and solutions in five distinct areas: food and water production, living, business, transport and energy.

CNN is the world's leading global 24-hour news network and one of the world's most respected and trusted sources for news and information. The CNN brand is available to two billion people via 18 CNN branded TV, internet and mobile services produced by CNN Worldwide, a division of Turner Broadcasting System Inc and a Time Warner company. CNN International is the international directorate of CNN Worldwide and distributes news via 14 services in seven different languages. CNN International can be seen in more than 220 million television households and hotel rooms in over 200 countries and territories worldwide, including more than 34 million across the Asia Pacific region and online at www.cnn.com/international

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