Coverage of U.S. presidential primary, natural disasters in Myanmar and China drive record video streams and international traffic May was a record-setting month for CNN.com in terms of international traffic as well as the number of online video streams, with more than 116 million reaching global users. Continuing its No. 1 ranking in total minutes for the 11th month in a row, the CNN Digital Network maintained the top spot in May among all U.S. News and Information properties. In May, CNN.com kept its global users informed of the latest developments surrounding two devastating natural disasters: the cyclone in Myanmar and the earthquake in China. During the month, Myanmar-related coverage generated more than 12.5 million page views; while reporting about the earthquake in China and the millions it affected received 9.9 million page views. (Source: Omniture SiteCatalyst, U.S. and International editions combined). CNN.com's reporting on these tragic events yielded record traffic for its international edition. Setting a record for its highest month ever, CNN.com served 116.7 million video streams, reflecting strong growth for the international edition of CNN.com, where video usage is up 250 percent compared to this time last year. According to Nielsen Online, CNN Digital Network generated 1.3 billion gross usage minutes in May, establishing a powerful lead among other News and Information properties. With access to a variety of multimedia storytelling formats, including articles, video, photo galleries, interactives and user-generated content, more people spent more time on CNN.com than any other news and information site. CNN.com is the world's No. 1 destination for online and wireless news, garnering the greatest audience share among current events and global news sites. Launched in 1995, CNN.com draws from the resources of CNN Worldwide and its many partners to provide consumers with the most enriching, immediate interaction with news anywhere, seamlessly combining articles, videos, images, interactive features and user-generated content. CNN.com's news video offering - both live and on-demand - is unparalleled on the Web. CNN.com's recent awards include an Edward R. Murrow award, a National Headliner award and three EPpy awards. - Ends- |
