CNN truly is unrivalled in its ability to connect with the most senior and influential business people throughout the region.

• Whatever the time period (across a day, a week or a month), CNN is viewed by more C-level executives, Top Management and Business Decision Makers than any other international channel of any type.

• Each month more of these business leaders watch CNN than all other international news and business channels* combined.

• On a weekly basis, 45% more C-level executives watch CNN than all other international news/business channels* combined.

• Each week 2.6 times more C-level executives watch CNN than the next placed international news/business channel.

*BBC World News + CNBC + Bloomberg TV + Channel News Asia + Al Jazeera English

CNN WEB SITES

CNN is better placed than any other regional media owner** to reach business leaders wherever / whenever.

• Across a month, CNN web sites*** are frequented by more than 3 times as many C-level executives than any other regional media web site.

• 2.6 times more Top Management visit CNN web sites than the next placed regional media web site.

• Almost 70% more Business Decision Makers visit CNN web sites than the next placed regional media web site.

• Each month 2.5 times more C-level executives visit CNN online than the web sites of all international newspapers**** combined.

**Excludes web portals such as MSN, Yahoo, Google

***CNN and/or CNN Money sites

****WSJ, IHT, FT, USA today

Base: Total 11 PAX markets

Universe (Sample): Top Mgmt - 822,000 (6,618); C-Level - 633,385 (1,663)

Source: Synovate - PAX Survey 2008/2009 (Q2 2008 - Q1 2009)

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