Innovation delivers live news headlines to banners
In a further demonstration of the network's dedication to its tagline ‘Go Beyond Borders', the CNN Asia Pacific Marketing group has launched a unique live banner that syndicates real-time news content from cnn.com. The banner runs across key regional publishers' websites in the Asia Pacific region and delivers users a unique online experience by engaging them with the real-time news stories as they happen around the world. CNN is the first news organization to integrate this technology into a marketing campaign. Harnessing the vast resources across the CNN.com network, the live banner automatically updates its content by showcasing the top three headlines that appear on the homepage of CNN.com. Users can read the full story by clicking on the live banner, which automatically takes users to CNN.com. They can also share stories via email, as well as through popular social media platforms such as Facebook and Twitter by posting the story directly to their wall. "CNN goes beyond borders every day, seeking out the most innovative and intelligent technology to deliver users a dynamic and interactive online experience," said Eslinda Hamzah, senior vice president of Broadcast and Commercial Sales, and Marketing and Affiliate Relations. "The live banner stands out from the usual advertising clutter and reinforces the CNN brand and leading position on the digital front." The development of the dynamic live banner was created by CNN Asia Pacific marketing and creative teams in conjunction with Pinstorm, a Mumbai-based multi-national digital marketing agency. The live banner can now be seen on targeted publishers' websites* in Australia, Hong Kong, India, Malaysia and Singapore. *The websites include Yahoo!, MSN, Linkedin, South China Morning Post, The Straits Times, Malaysiakini and Business Times For more information, please visit www.CNNPressroomAsia.com. - END - |
