CNNGo is the ultimate insider guide for Asia's greatest cities. Set to be the definitive, indispensable city lifestyle resource, it harnesses the unrivalled experience, integrity and excellence of the CNN brand in a unique digital destination.
Updated dozens of times throughout the day, CNNGo initially focuses on six cities -- Bangkok, Hong Kong, Mumbai, Shanghai, Singapore, and Tokyo -- with more to be added in the coming months.
For the most discerning local, the cultural voyeur and the visitor (travelling for business or pleasure) alike, CNNGo compiles the best each city has to offer, often dishing up the unexpected and opening up these cities like never before.
While the convenient Eat, Shop, Sleep, Drink and Play sections cover the essentials, like places to go, things to see, must-do events, hidden gems or city secrets -- the site goes beyond that to provide real insight and experiences of these cities and their surrounds.
Importantly, the CNNGo content is provided by insiders. The editorial management team is based in Hong Kong and each city section is run by locally-based City Editors whose on-the-ground expertise and insider knowledge is unsurpassed. They in turn work with local professional writers, journalists, video/photographers, bloggers and more -- the very people that form the soul of a city. The site also reaches out to CNN's vast resources of regional anchors and correspondents.
Video and other multimedia are a key constituent of this site, and combined with the frequency of daily content updates, provide plenty of reasons to make this site a daily visit. Access daily and weekly newsletters for each city and the region, in addition to substantial compatibility across social networking platforms, allowing users to send details of favorite destinations to their PDA, blog and more. Nick Wrenn, Vice President, digital services, CNN International comments: "CNNGo is an exciting and timely addition to the CNN Digital Network, delivering unrivalled insights through editorial excellence and local knowledge. We look forward to it becoming the definitive lifestyle destination for our global audience." Andrew Demaria, Editor in Chief, CNNGo says: "Simply, CNNGo is meant to be fun - an enjoyable daily visit -- that celebrates from an insider's view all that makes up these amazing cities. The good, the not so good and the outright strange. It's for anyone that is interested in these places, not only for things to do or places to go, but for really discovering more about the city's true character."
CNNGo will be visible across CNN's platforms including on-air, online and mobile in coming months. CONTENT HIGHLIGHTS INCLUDE: Daily Hitlist The regular morning dietary intake of 'must dos, sees and experiences' -- the latest news, topics, blog posts, events of the day -- pertinent to CNNGo's audience of city dwellers, travelers and cultural voyeurs who are curious about life, and its many perspectives, in the city. Cool. Precisely that. Cool.(stop) is a regular weekly gallery post highlighting what simply is cool. Fashion, style, art, design, scenes, sights, locations, things, people occasions and more can make up Cool. City Pulse To cover the world the way it demands to be covered, we need you. Your experience, your local insight, your unique view of the world. After all, you make up the lifeblood of your city and no one knows your city better than you. Check out City Pulse to find out how you can be one of our guest contributors. Urban Safari With Urban Safari, CNNGo proves the know-all, access all areas, insider that finds and guides our audience to discoveries in and around the city. Hidden gems, city secrets, new takes on old haunts, tours wild and wonderful -- Urban Safari inspires by opening up the city like never before. Love & Other Catastrophes From tears to laughter, from joy to angst, life on the road brings with it all kinds of tales that make travel experiences much more than just the journey or an album of scenic photographs. Each week we bring the best tales of Love & Other Catastrophes and revel in the experiences of our viewers. The Week Ender Get off the couch and engage with the town. From events to shows, to shops, to scenes and sights, CNNGo works for your weekend, trawling through the multitude of offerings to land the choicest options with The Week Ender. Master Concierge Master Concierge is high-end tailored travel for those that demand and appreciate the very finest of life, things and places. Trendcatcher Each week, Trendcatcher profiles the innovation, business idea, new and exciting concept or latest inspirational people-drawing trend in each city or country. Find out how this trend is moving and shaking, how it could take hold locally or abroad, or how overseas ideas and trends are finding a home here. Snack Nation It's hot and then it's gone. Japan is gripped by trends and fads that come and go in a blink of an eye. Snack nation serves up the latest unusual craze. My Hong Kong (and Bangkok, Tokyo, Shanghai, Mumbai, Singapore) The local voice. Each week, a city local outlines the city according to them -- what they love about it, what makes them so passionate, what connects them to it and it to them. Click http://www.cnngo.com/ to visit CNN's unique new digital destination, CNNGo. - END - Contacts Chris Dwyer chris.dwyer@turner.com +852 3128 3536/ 3538 Evonne Inn evonne.inn@turner.com +852 3128 3538 |
