Launching this week is a free 'My South Africa Essentials' iPhone app, created by CNN International Advertising Sales exclusively for South Africa Tourism. The App marks a milestone for our business as the first ever App CNN has created for an advertising client - it's also a decisive step by South African Tourism into the interactive mobile App space.
The launch of 'My South Africa Essentials' is very much the next phase of the award-winning 'My South Africa' brand campaign which CNN launched two years ago to raise the profile of South Africa to business and leisure travellers in the lead up to World Cup 2010.
Here's what the executives at the heart of this new development have to say:
"The launch of ‘MySouthAfrica Essentials' represents a step-change in how we work with advertisers to deliver innovative extensions of a concept which has already delivered many ‘firsts'", commented Jonathan Davies, Executive Vice President, International Advertising Sales, CNN International. "As an in-house commercial team, it's great to be able to take on the most creative of agencies and capitalise on harnessing the My South Africa concept into a highly relevant application around the biggest football event in the world. We look forward to seeing this App take the brand engagement potential to new heights."
William Prince, Global Manager, E-Marketing, South African Tourism said, "This new iPhone application allows South African Tourism to offer rich, engaging content that is very specific to the users and presented in a new and dynamic way. The content is fresh, accurate and appropriate for those traveling to South Africa for the 2010 FIFA World CupTM, and allows the users to share all their stories and experiences straight from the iPhone. The City Guide, the FIFA information and all of the additional functionality that the application offers, takes our brand to a whole new level. We're very pleased and excited about the opportunity to do this with CNN Ad Sales and to extend the campaign into the pockets of our consumers." The CNN iPhone app is created by CNN International Ad Sales in conjunction with Turner Commercial Productions and Creative Spark Interactive, South Africa. It provides access to the latest South Africa travel tips, World Cup information and real-time updates.
CNN International Ad Sales and South Africa Tourism have announced that their free 'My South Africa Essentials' App is now available on the App Store.
With the app iPhone and iPod touch users can access the latest South Africa travel tips including World Cup information and real-time updates.
Whether visiting South Africa for the World Cup, for a holiday, looking for some travel advice or simply looking to connect with people all over the world and share stories, the 'My South Africa Essentials' App is a great resource in support of biggest sporting event of the year - the FIFA World Cup 2010. The app also enables iPhone and iPod touch users to access detailed city guides, interactive maps and travel advice as well as World Cup information and updates while on the move.
Additionally, the app lets users share information via http://mysouthafrica.tv, where they can upload pictures, video, send postcards and stories about their experiences of South Africa and the road to World Cup 2010. 'My South Africa Essentials' is an easy, engaging way for citizen journalists to be part of the conversation around the largest football event in the world.
The 'My South Africa Essentials' App is available for free from the App Store on iPhone and iPod touch or at mySouthAfrica.tv
For further information please visit mySouthAfrica.tv |
