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For Release: 18 June, 2010
Contact: Chris Dwyer
Evonne Inn
Tel: (852) 3128-3536
(852) 3128 3538
Fax: (852) 3128-3939
(852) 3128 3939
Email: chris.dwyer@turner.com
evonne.inn@turner.com

CNN Harnesses World Cup Buzz on Twitter in Real-Time, Dynamic Presentation

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Exclusive CNN.com Data Visualization Features Latest Tweets from Teams, Players and CNN Correspondents

As the World Cup begins its second week of play, CNN is bringing its audience a dynamic and interactive way to follow the most popular conversations related to the tournament, including the players, teams and overarching trending topics - ranging from security to vuvuzelas. Available exclusively on CNN.com, South Africa 2010: Twitter Buzz provides online users an engaging way to view and participate in online conversations surrounding the World Cup in real time.

"We have committed to making our World Cup coverage truly global and putting the fans at the center, and our Twitter Buzz interactive gives them a unique and compelling complement to following the tournament - whether in person, on TV or exclusively online," said Nick Wrenn, vice president of digital services for CNN International. "From the vuvuzelas to goalflashes and red cards, you literally can see the buzz and tap into the debates around the world in real time across hundreds of thousands of tweets a day - and in different languages."

At www.cnn.com/TwitterBuzz, topics generating the most buzz on Twitter related to the World Cup are represented visually through photos; and the more a topic is discussed, the larger its image appears in the interactive. Users also can more deeply immerse themselves in a game by filtering across categories including Players, Teams and Topics. Further, while the Twitter Buzz interactive captures trending data in real time, it also includes a feature that allows users to scroll back through the tweets of matches from the previous 24 hours.

In the interactive visualization, users can roll over the image to see how many tweets per minute the topic is generating. Additionally, by clicking on the image, users will see the five most recent related tweets and, utilizing Twitter's @Anywhere platform, can sign-in to their Twitter account to retweet or share a comment related to that part of the conversation.

Additionally, below the interactive, CNN.com is curating the latest tweets from the teams and players, as well as CNN's team of reporters covering the World Cup. Users are able to retweet, follow or reply to any of those featured accounts directly from CNN.com. Follow CNN's World Cup team on Twitter at www.twitter.com/worldcupcnn.

   

CNN is the world's leading global 24-hour news network and one of the world's most respected and trusted sources for news and information. The CNN brand is available to two billion people via 18 CNN branded TV, internet and mobile services produced by CNN Worldwide, a division of Turner Broadcasting System Inc and a Time Warner company.  The CNN Websites* maintains the leading position among regional media web sites, visited by at least twice as many Business Decision Makers, Top Management and C-Level Executives across a month than the next placed international media web site**.  

*CNN.com, CNN.com International and CNN Money;

**Synovate PAX (Pan Asia-Pacific Cross Media Survey, Q1-Q4 '09, all 11 PAX markets)

 

For more information, visit www.CNNPressroomAsia.com and follow @CNNasiapr on Twitter.

Quotes

We have committed to making our World Cup coverage truly global and putting the fans at the center, and our Twitter Buzz interactive gives them a unique and compelling complement to following the tournament - whether in person, on TV or exclusively online.

-Nick Wrenn, vice president of digital services for CNN International

From the vuvuzelas to goalflashes and red cards, you literally can see the buzz and tap into the debates around the world in real time across hundreds of thousands of tweets a day - and in different languages.

-Nick Wrenn, vice president of digital services for CNN International

Media Contacts

Chris Dwyer
CNN Public Relations
chris.dwyer@turner.com 852 3128 3536

Twitter: @cnnasiapr

Evonne Inn
CNN Public Relations
evonne.inn@turner.com 852 3128 3538

Featured Media

South Africa 2010: Twitter Buzz

South Africa 2010: Twitter Buzz

CNN.com's World Cup data visualization

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South Africa 2010 - CNN.com Twitter Buzz

World Cup Twitter Buzz

Photos

South Africa 2010: Twitter Buzz

CNN.com's World Cup data visualization, Countries filter

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South Africa 2010: Twitter Buzz

CNN.com's World Cup data visualization, Players filter

PREVIEW  |   DOWNLOAD  |   EMBED CODE

South Africa 2010: Twitter Buzz

CNN.com's World Cup data visualization, Players filter

PREVIEW  |   DOWNLOAD  |   EMBED CODE

South Africa 2010: Twitter Buzz

CNN.com's World Cup data visualization, @Anywhere prompt

PREVIEW  |   DOWNLOAD  |   EMBED CODE

South Africa 2010: Twitter Buzz

CNN.com's World Cup data visualization, Tweet window

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South Africa 2010: Twitter Buzz

CNN.com's World Cup data visualization

PREVIEW  |   DOWNLOAD  |   EMBED CODE

Related Links

  • CNN.com Special Coverage of World Cup

    CNN.com Special Coverage of World Cup

  • CNN.com Fanzone

    CNN.com Fanzone

  • CNN World Cup on Twitter

    @WorldCupCNN

  • CNN.com Twitter Buzz video explainer

    CNN's Errol Barnett explains how the new World Cup Twitter Buzz tool works on CNN.com.

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