In July, CNN Digital held its No. 1 position among ALL Global News and Current Events sites in several key metrics in the U.S., beating sites such as MSNBC Digital, Yahoo! News and Fox News Digital. Additionally, CNN Digital was No. 1 in video among ALL News and Information Properties and No. 1 in mobile among ALL News and Current Events.   (See below for detailed data and charts)

In particular, the site's in-depth reporting of the oil spill disaster in the Gulf contributed to CNN Digital's overall traffic success in July. During the month, oil spill-related content on CNN.com accounted for 6.9 million video streams and 15 million page views. Additionally, the site's users actively participated in covering the disaster through CNN iReport, the network's user-generated news community. In July, iReporters contributed 736 submissions, and more than 55 were vetted for use on CNN.  Since the oil spill began in April, CNN.com's related coverage has generated a total of 95.8 million page views, 32 million video streams and 5,098 iReport submissions with 345 vetted for use on CNN. (Source: Omniture SiteCatalyst; iReport server log data) 

CNN's Blog Network also drove significant traffic to the site in July, generating 72.7 million page views. Whether breaking news on This Just In, the latest in politics from the Political Ticker, everything entertainment on The Marquee Blog, or personal health and wellness information on The Chart, CNN.com's users consumed a breadth and variety of content. After its first full month on CNN.com, Eatocracy rounds out the top five most-trafficked blogs. Created to feed the minds, hearts and stomachs of food fanatics across the world, the blog's most popular posting - focused on the passionate controversy on whether to tip or not to tip for poor service - generated more than 1,500 comments in July.

Traffic

CNN Digital held its No. 1 position among ALL Global News and Current Event sites in several key metrics, beating sites such as MSNBC Digital, Yahoo! News and Fox News Digital.

• No. 1 in Total Usage Minutes:  797 million minutes, 250 million more than No. 2 Yahoo! News and 313 million more than No. 3 MSNBC Digital.
• No. 1 in Time Per Person:  22.3 minutes, the highest time spent among the top 20 News and Information sites, 41% greater than MSNBC Digital (15.8 minutes) and 12% greater than Fox News Digital (20 minutes). (Source: Nielsen Online Netview, July 2010).  
• No. 1 in Page Views: 1.2 billion page views, 86% ahead of No. 2 Yahoo! News and 118% more than No. 3 MSNBC Digital. (Source: Nielsen Online Netview, July 2010). 
• No. 1 in Audience among all TV News Sites:  When compared to its TV News competition, CNN Digital topped them all in terms of unique audience.  With 36 million unique visitors in July, CNN Digital's audience was 16% larger than MSNBC Digital (31 million); 129% larger than Fox News Digital (16 million); 206% larger than ABC News Digital (12 million) and 315% larger than CBS Digital (9 million).  (Source: Nielsen Online Netview, July 2010)

Video

CNN Digital is No. 1 among ALL News and Information Properties in video for July.

• No. 1 in Video Streams:  112 million stream, beating No. 2 MSNBC Digital by 4 million streams and No. 3 Yahoo! News by 28 million streams.  (Source: Nielsen VideoCensus, StreamCensus Global, July 2010.) 
  
• No. 1 in Streams Per Visitor: 11 streams per visitor, more than any other property in the Top 20 of the News and Information category based on reach. (Source: Nielsen Online VideoCensus, July 2010.)   
   

Mobile

CNN Digital is No. 1 in Mobile in News and Current Events for the 42nd consecutive month.

With 15 million unique visitors to its mobile site in June, an increase of 29% over last June, CNN Digital beat the nearest competitor, Fox News Digital, by 66%. (Source: Nielsen Mobile MediaView - June 2010)

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