CNN's online broadband video has attracted more than four million page views in Asia since its launch, prompting IBM to continue a sponsorship deal for the free video news service.

William Hsu, Vice President, CNN Advertising Sales Asia Pacific said: “We are delighted that our latest CNN technology offering has received such an enthusiastic response from users and our partner, IBM, and we're expecting even more success in the future.”

The IBM video creatives illustrate the intelligent advertising behind the deal as they all correspond to the platform on which the campaign is delivered. All feature characters seeking solutions to a variety of questions and issues, presented with a humorous twist, that are then resolved by the IBM helpdesk. The IBM sponsorship includes promotional banners throughout CNN.com, 30-second video creative prior to content, 30-second lead out creative and a call-to-action banner under the video screen.

The IBM sponsorship includes promotional banners throughout CNN.com, 30-second video creative prior to content, 30-second lead out creative and a call-to-action banner under the video screen.

The distinctive, wide-screen format video content provided by CNN, available at http://edition.cnn.com/video/, features the most popular news stories of the day across fourteen categories including Top Stories, U.S., World, Politics, Business, Sports, Entertainment and more.

The Broadband service includes a unique “Browse Video” function which allows users to organize, browse and sort through videos via a number of different criteria so they can quickly focus on content they wish to see. “Top Video” features clips on the day's biggest stories as well as “Picks” which serves up video that CNN editors think are the most interesting video clips.